Free Tools to Increase SEO in 2022
Are you trying to increase website visibility in 2022? Search engine optimization is vital to increasing website visibility. But how can you be sure that your website follows best practices for SEO? Google offers several free SEO tools to test the health, speed, and...
Organic Vs. Paid Website Traffic
Over 90% of internet searches are done using Google. So, in order to increase website engagement, it is important to optimize your website's content for the Google search engine. To do this, you need to understand the two different traffic sources that Google...
How Does the Google Search Algorithm Work?
In order to understand Search Engine Optimization (SEO) for your website, you must also understand how the Google Search Algorithm works. Google Search is a series of algorithm's, each specifically created to help people find the best results for their search query....
Compliance With the New Sunshine Act Open Records Law
On June 30, Governor Tom Wolf signed into law an update to Pennsylvania's Sunshine Act. The update requires all local municipalities, government agencies and school districts to post meeting agendas on their websites 24 hours before meetings. You also have to provide...
Optimize Your Web Content to Engage Residents
Good written content for your website is equally as important as good design. The content of your site is what draws people in, informs them, and encourage them to engage. But unless you put in the work to make sure your web copy is also Search Engine Optimized (SEO),...
Case Study: Borough of Morris Plains, New Jersey
Project Details: GovUnity worked with the Borough of Morris Plains to create a modern and user-friendly website design. Their new site is mobile-friendly and features a clean homepage with an organized menu layout. The Borough’s site was built on our user-friendly...
The Human Element of Web Accessibility
Motivation: While there are many guidelines to accessibility, the most important thing is to put the human element center stage. There are three main motivators when it comes to making your website accessible: Helping those with disabilities (human-centered)...
Case Study: Aleppo Township Authority
GovUnity worked with the Aleppo Township Authority to create a modern website design to better serve their audience. The new website is user-friendly and mobile-friendly. The Authority’s site was built on our intuitive Content Management System, which allows their...
Increase Engagement & Website Visibility by Integrating Social Media
Social media is an effective tool for helping local governments communicate with residents. Many organizations use social media to make announcements, encourage resident feedback, and foster a sense of community. Although social media is a great addition to any...
Work Effectively With Clients While Working Remotely
In the past year many government organizations have faced the challenge of working remotely. The GovUnity team has been “working from home” for over eleven years. So, we were fortunate to already have an effective system in place for working with clients remotely to...