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Increase Website Engagement with the Right Color Scheme

You may not believe it, but your websites color scheme is an important part of increasing website engagement. The color scheme you choose is what catches visitors’ eyes and makes a good first impression. By “website color scheme” we mean more than just the color of your logo or the background of your site.  

Website color scheme or color palette refers to every color that appears on your website, from the header to the footer and everything in between.  Different color schemes can affect the way people feel when they see your website, and a consistent color palette is an important part of branding. But if you’re not a designer or an artist the task of creating a color scheme for your website or brand can seem daunting. To make this easer for you the experts at GovUnity have a few tips about what to consider and where to start.  

Things To Consider: 

Color Psychology:  A color chart that describes how different colors affect perceptions and emotions.

Color psychology is the idea that colors can trigger certain emotions that can then influence people to take certain actions. There are a number of reasons that this is important in web design. For one, an appealing color scheme attracts victors and draws them into your site. And, choosing the right color scheme will also give an immediate sense of your business and your brand. For example, a parks and recreation website may wish to use the color green to install a sense of nature and calm in website users.  

In addition, certain colors help influence people to act, which could better your conversion rates. So, if you have a call-to-action button using a cheerful color like orange can get more people to click. For example, if your goal is to increase resident engagement you may wish to add a contact page to your website. Using a standout color for the “contact us” button will help draw people to that page.  

Visual Hierarchy: 

Your color scheme is one of the best tools you have to create visual hierarchy on your website. Choosing different colors for a headings and subheadings make them easier to distinguish. This will help your website appear more organized making information easier to find. This principle also applies to elements on the website like buttons or headers and footers. Use standout colors to draw people to the most important areas of your website.  

Responsiveness and Accessibility: 

When choosing your websites color scheme consider how the design will translate to different screen sizes. Consider if test will be visible on smaller devices. Also keep in mind accessibility. Will people who are color blind be able to access all of the text on your website?  

Where To Start: 

Now that you understand the importance of color scheme it’s time to choose a pallet for you site. Decide what the goal of your website is, then do some color psychology research to see what kind of color scheme will help you achieve that goal. One resource that may help is the quiz from Grasshopper. It asks seven questions about your organization and your client-base and then suggests a primary color for you.  

After you’ve chosen a primary color, consult a color wheel to decide what secondary and neutral colors will pair well. Your color scheme can have as many or as few colors as you like. But, most designers recommend starting with a triadic color scheme, which consists of three colors spaced out evenly around the color wheel. Canva’s color wheel is a great tool for helping determine what colors go well together 

In response to COVID 19 GovUnity is now offering website design and hosting services to communities without a web presence as part of a $70/month 3-year contract. This offer is valid now through December 31st. Contact GovUnity today and work with our team of experts to build a website that meets all of your needs.