Things Residents Expect From Your Website
Websites are easily one of the most effective ways to communicate with residents. A well-designed township, borough, village, or county website helps save time and aggravation for both users and staff. The most important thing to consider when building a website is user experience. Is your website meeting the expectation of your residents?
In order to help you think through this question, the experts at GovUnity have developed this list of things residents want to see on your site.
5 Things Residents Expect From Municipal Websites:
Most people who visit your website are residents who want easy to access information. They don’t want to have to read pages and pages on your website to find what they are looking for. They want to be able to easily navigate to what they need. Talk to your website designer about user-friendly ways to make announcements and organize information for residents.
Having easy-to-access, actionable items on your website will be a huge time-save for both staff and residents. Upload necessary forms and documents for people to fill out online and send in. Again, it is important that users can find what their looking for with minimal clicks. An experienced web design can help you with this.
This is the age of online connectivity. When residents have a question the first place they will look for the answer is on your website and on your social media pages. It’s important to make sure all that information can be accessed in one place, by linking your social media pages to your website. This can be done with either a clickable link, or a direct feed.
Make it easy for residents to know who to contact and how to contact them. The best way to do this is to create a “Contact” page for your website. This page my include relevant email addresses and phone numbers, or a simple contact form for visitors to fill out.
As the number of lawsuits surrounding ADA Compliance in government websites has risen, this topic has become increasingly more important. There are several things you can do to protect your municipal website, all of which start with an evaluation of your current site. If you are not sure whether or not your website is ADA complaint click here to request a free assessment from the certified experts at GovUnity.
It is important that your website provides a good user experience. A disorganized, uninformative website will leave residents feeling frustrated. It will also create more work for staff as they try to communicate with residents.
GovUnity focuses on working with clients to create accessible and easy to navigate government sites, so you can connect with your residents. Contact GovUnity to learn more.